After nearly two decades of crafting exceptional private tour experiences in Rome, we're excited to announce a significant evolution: Eyes of Rome is becoming CityEyes.
This isn't just a name change—it's a reflection of how we've grown, where we're headed, and our commitment to bringing the same dedication to quality that defined Eyes of Rome to destinations across Italy, France, and beyond.
Why We're Making This Change
Eyes of Rome was founded in 2005 with a clear mission: to offer outstanding private tours in Rome. Over the years, that mission remained constant, but our reach expanded. We began receiving requests from travelers who wanted the same level of personalized service, expert local guides, and attention to detail in Florence, Venice, Milan, Paris, and other remarkable destinations.
We listened. Gradually, we extended our expertise beyond Rome, carefully selecting passionate local guides in each new location and applying the same standards that earned us thousands of five-star reviews and tens of thousands of satisfied guests.
The challenge became clear: our name tied us to a single city, even though our offerings had grown far beyond it. We needed a brand that could represent the breadth of what we do—private tours and experiences across multiple destinations—without losing the essence of who we are.
That's why we're transitioning to CityEyes. The new name reflects our expanded vision while honoring the spirit that started it all: helping travelers see cities through the eyes of those who truly know and love them.
What's Changing (and What Isn't)
The foundation of what we do remains exactly as it was: the same team, the same guides you trust, the same quality standards, and the same commitment to personalized experiences.
Here's what's evolving:
We're officially expanding our portfolio to include experiences in destinations we've been quietly perfecting for years, each with its own roster of exceptional local guides. And we've made one significant improvement: choosing your guide is now simpler and completely free on the CityEyes website. Previously, selecting a specific guide often required extra coordination. Now it's built directly into the booking process at no additional cost.
What this means for you: Same dedication to excellence. Same people behind the scenes. Same flexibility that makes our tours special. Plus new destinations and an enhanced booking experience designed to make planning your journey easier.
If You Have an Existing Booking with Eyes of Rome
Your reservation stands exactly as confirmed. Your tour is locked in, your guide is assigned, and everything will proceed as planned.
You may occasionally receive emails from us that reference CityEyes or come from a CityEyes email address rather than an Eyes of Rome one. This is simply part of the transition. Your booking details, your itinerary, and your experience remain completely unchanged.
If you have any questions about your reservation, our team is available to assist you as always.
Exploring New Destinations with CityEyes
While Rome will always hold a special place in our story, CityEyes now offers private experiences across some of the world's most captivating destinations:
Rome – Where it all began. From Colosseum arena access to ancient Roman streets, our Rome experiences remain as comprehensive and exceptional as ever, guided by locals who've dedicated years to mastering the city's layers.
Vatican Museums – Early morning museum access, Sistine Chapel tours before the crowds, and St. Peter's Basilica with guides who understand both the art and the spirituality that define this unique state.
Paris – The City of Light deserves guides who know its hidden courtyards, lesser-known museums, and the stories behind its grand boulevards. Our Parisian team brings the same local expertise we've always provided in Rome.
Florence – Renaissance art, Tuscan landscapes, and culinary traditions come alive through guides who call Florence home and understand its artistic legacy intimately.
Venice – Navigating the floating city requires local knowledge. Our Venetian guides reveal the city beyond St. Mark's Square, from hidden canals to artisan workshops.
Milan – Italy's design and fashion capital offers layers of history alongside its modern sophistication. Our Milan guides balance contemporary culture with historical depth.
Naples, Pompeii & Amalfi Coast – Southern Italy's dramatic coastline, archaeological treasures, and vibrant food culture unfold through guides born and raised in the region.
Sardinia – Pristine beaches, ancient nuraghe, and distinct island culture explored with guides who understand what makes Sardinia unique.
Sicily – Greek temples, baroque cities, and Mount Etna's shadow—Sicily's complexity requires guides deeply rooted in the island's layered history.
Cinque Terre – Five villages clinging to cliffsides, connected by trails and traditions that our local guides share with genuine passion.
Turin – Piedmont's elegant capital, where baroque architecture meets café culture and royal palaces. Our Turin guides reveal the sophisticated heart of northwestern Italy.
Langhe – Renowned wine country where Barolo and Barbaresco are born. Rolling vineyards, medieval villages, and culinary excellence explored with local experts who know every hillside.
Dolomites – Alpine beauty, mountain culture, and outdoor adventures guided by those who know these peaks intimately.
We're continuously adding new destinations, so stay connected to see where CityEyes takes you next.
Why Book on CityEyes Instead of Eyes of Rome
The Eyes of Rome website will eventually phase out—we don't have a specific timeline, but the transition is underway. CityEyes is our future, and booking there ensures you're working with our most current website and offerings.
Beyond that, the CityEyes website offers tangible improvements:
- Faster, more intuitive booking process
- Free guide selection built directly into every experience
- Broader range of destinations in one place
- Enhanced user experience designed with years of customer feedback in mind
And for those booking soon: use code BLOG10 for a discount on select tours (valid through March 31st on participating experiences).
Follow Our Journey on Social Media
We'll be honest: we've been quieter than usual on social media while building CityEyes. That changes now.
We're returning with fresh content—travel tips, destination guides, behind-the-scenes stories from our guides, and exclusive offers for our followers. If you're planning a trip in the coming months, following us means staying informed about special promotions and insider recommendations.
Find us on:
- Instagram: @cityeyestours
- Facebook: CityEyes Private Tours
We often share limited-time discounts with our social community, so it's worth following along.
Moving Forward Together
This rebranding from Eyes of Rome to CityEyes represents growth rooted in twenty years of experience. The care we put into every tour, the quality of our guides, the flexibility we offer—these defining elements remain constant.
What's different is our ability to bring that same experience to more places, to serve travelers exploring beyond a single city, and to continue evolving based on what you tell us you need.
Ready to explore? Visit CityEyes.com to discover private experiences across Italy, France, and beyond—crafted with the same dedication that's defined us for twenty years.
Come as a tourist. Leave as a friend. Now, wherever your journey takes you.
