Eyes of Rome
Eyes of Rome Private Tours

Florence: Market Private Food Tour

Taste Florence through its markets and everyday flavors.

Focus

  • Craftsmanship
  • Food&Wine
  • History

What makes this tour Special

Taste authentic Tuscan specialties in historic markets.

Explore Florence’s food culture with a local expert.

Enjoy a private, relaxed experience tailored to your interests.

What to Expect

PRIVATE TOUR

Enjoy your tour with your own private tour expert at your party's disposal only

DURATION

3 hours

START TIME

09:00 - 10:00 - 11:00

KID FRIENDLY

This tour is suitable for kids of all ages

What's Included
  • Official Private Guide
  • Food tastings at selected stops
Not Included/ Optional Extras
  • Transfers
  • Extra food or drinks not included in the tastings

Sites you’ll visit

  • Local Food Markets in Florence
  • Local food markets are an important staple in any good Italian neighbourhood. Italians love to eat fresh and seasonal food at home and the local market is the best place to go. They are often very lively places with the stall owners provoking potential customers to try their fresh produce. Stand at the stand, shoulder to shoulder with italian "nonne" and try the local produce before taking it home.

Tour description

This private food tour through Florence’s markets is an invitation to experience the city through its most genuine traditions: food, daily life, and local knowledge. Over three hours, you walk alongside an Official Private Guide through some of Florence’s most vibrant market areas and historic food shops, where Tuscan cuisine is still shaped by seasonality and craftsmanship.


The experience focuses on how Florentines eat every day. As you move between stalls and small family-run businesses, your guide explains the origins of classic Tuscan products, the importance of simple ingredients, and the cultural role markets play in the life of the city. This is not just about tasting, but about understanding how food connects history, geography, and tradition.


Throughout the tour, you stop to sample authentic local specialties, carefully selected to represent Florence’s culinary identity. Each tasting becomes an opportunity to learn about production methods, regional variations, and the stories behind recipes that have remained unchanged for generations.


Designed as a relaxed and conversational walk, this Florence market private food tour offers a deeper connection to the city, revealing a side of Florence that lives beyond museums and monuments, in its flavors, aromas, and everyday rituals.

Useful information

  • Please let us know if you have any food allergies/intolerances/requests.

Full Refund Cancellation Policy

Eyes of Rome has two policies with full refund terms.
The policies are included and non-optional.
  1. Dolce Vita policy is applied on all Standard Bookings placed more than 72 hours from the date of the event. We provide all our customers with Refundable Terms up to 72 hours from the date of the event for any reason. To apply for a refund including where your tour is cancelled or changed by Eyes of Rome®, please contact our customer service team at info@eyesofrome.com.
  2. Peace of Mind policy is applied on Selected Bookings and on all Bookings placed within 72 hours from the date of the event. We provide all our customers with Refundable Terms so if you are unable to attend your booking due to unforeseen circumstances outside of your control you may be entitled to a refund - please see our full set of Refundable Terms and Conditions here. To apply for a refund, please find the instructions on how to apply in the booking confirmation email you received after payment.

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